Welcome to Physician-Developed, Patient-Preferred: The Leading Brand of Professional-Grade Sodium Ascorbate Vitamin C Solutions!

About The Founder

Richard C. Davis MD

(Founder)

Dr. Richard C. Davis was a true inspiration in the Integrative Oncology world. He was committed and devoted to breaking through every conceivable barrier to find the best answers to the cancer pandemic.

In the last years of his life, after his own diagnosis with one of the most aggressive forms of stage IV cancers, Dr. Davis dedicated his time to the development of the first-of-its-kind early cancer screening and monitoring tool – The ENOX2 Quantitative Elisa Test – Davis’ Liquid Biopsy.

In addition, Dr. Davis went on to develop the purest and the most bio-available form of a non-GMO sourced vitamin-C – PUR-C Sodium Ascorbate, to be used for immunocompromised patients.

Lior Sher, JD

(Co-Founder and CEO)

Lior Sher, JD -A Distinguished Entrepreneur, Innovator, and Advocate in Integrative Healthcare

Lior Sher JD is a trailblazing entrepreneur, attorney, and innovator with a lifelong dedication to integrative and natural healthcare. As a highly sought-after speaker, educator, and author, Lior is committed to advancing healthcare practices globally, through innovative approaches that prioritize patient wellness and clinical excellence.

With a solid foundation in biotechnology and a portfolio of multiple patents, Lior has made significant contributions to the healthcare industry. Her creation of PUR-C, the purest and most bioavailable form of professional-grade Sodium Ascorbate Vitamin C, is a testament to her commitment to enhancing clinical outcomes. This groundbreaking product is rapidly becoming the preferred choice for healthcare professionals and patients seeking effective Vitamin C therapies.

PUR-C: Physician-Developed, Patient-Preferred: The Purest and Most Bioavailable Sodium Ascorbate Vitamin C—Leading the Way in Professional Healthcare.

A Global Authority on Vitamin C Therapies
Lior is the founder and CEO of PUR-C and the Vitamin C Institute for Clinical Integration (VCICI), where she is recognized globally as a leading authority on Vitamin C therapies. Her expertise is supported by rigorous research and innovative product development, positioning her at the forefront of integrative healthcare education. Lior is also a passionate advocate for medical freedom and transparency, as well as for empowering patients to make informed healthcare decisions.

Bridging the Gap Between Alternative and Mainstream Medicine
During the COVID-19 pandemic (2020), Lior played a pivotal role in exploring the therapeutic potential of Vitamin C by collaborating with medical and scientific leaders. Her work during this time has been crucial in bridging the divide between alternative and mainstream medical practices, influencing areas such as integrative oncology, regenerative medicine, functional and anti-aging medicine, biological dentistry, and holistic veterinary care.

Leading with Integrity and Innovation in Healthcare

Lior’s unwavering commitment to healthcare is grounded in integrity, ethical practices, and a deep sense of responsibility. She continually strives to improve health outcomes and quality of life through advanced therapeutic strategies and cutting-edge healthcare technologies.

Advancing Healthcare Education

At VCICI, Lior has spearheaded the development of comprehensive educational programs designed for healthcare professionals. These programs include certifications and CME/CE courses that explore the critical role of Vitamin C in managing chronic conditions like cancer and Lyme disease, as well as acute illnesses such as COVID-19 and long-term COVID.

Subscribe to Our Newsletter

Be the First to get Updates about Promotions and Blogs