Lior Sher, JD is the founder and CEO of Vitamin C International Consortium Institute – VCICI, and co-developer and founder of PUR-C, a leading brand of Sodium Ascorbate Vitamin C products sold exclusively to healthcare professionals worldwide.
Lior is an attorney by training, and an inventor who holds multiple patents in the biomedical sector. She is a passionate patient advocate, and an accomplished public speaker who is recognized as a leading authority on Vitamin C therapies. She has produced numerous investigative reports on alternative news channels focusing on exposing truth and transparency in integrative healthcare. Her goal has always been to provide a deeper understanding of High Dose Vitamin C Therapies for acute and chronic conditions. During the unprecedented 2020 COVID-19 pandemic, Ms. Sher conducted multiple interviews of numerous leaders in the medical and scientific community focusing on clinical trials related to the efficacy of Vitamin C as an alternative or adjunctive therapy to mitigate and or eliminate the symptoms of COVID-19.
Lior lives by her personal and uncompromising principles of commitment to excellence, superior code of ethics, integrity, professional responsibility, reliability, strong sense of loyalty, respect, fairness, and trustworthiness. She is dedicated to bringing to market the highest quality technologies designed to enhance and promote health, wellness and quality of life.